Hugsi

Background

Hugsi is a startup with a mission to perfect and personalize the gift-giving experience. My role involved designing the product from the ground up.

Scope

Research, User Interviews, Compeitive Analysis, Ideation, Prototyping, Usability Testing, Final Mock-up, Product Release.

My Role

I started as a UX Design Intern and then transitioned into one of the Lead Product Designers on a 3-member team through user research to the final mock-up.

Tools

Figma, Figjam, Photoshop, Illustrator.

Problem

Finding the Perfect Gift

Traditional gift-giving often leads to getting gifts that aren't desired.
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Around 5 billion pounds of returned gifts end up in landfills annually, squandering money and exacerbating environmental problems. It's crucial to address this issue and protect our natural world.

Research

The End of Gift Receipts

Hugsi aims to provide a personal and effective gift giving experience, reducing the rate of returns and subsequent waste.

We started by conducting thorough research, establishing a solid groundwork.

"It's those little details and understanding someone's specific likes and dislikes that make gift-giving really shine."

— Quote from a user's interview

Ideation

How Might We . . . ?

With that said, our research revealed the necessity to:
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• Deconstruct & streamline gift-giving.

Simplifying non-traditional gift-giving for enhanced personalization and accessibility.
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• Optimize & inspire personalized gift-giving.

AI-driven recommendations and user-centric personalization for endless gift exploration.

1/3

How might we save time gift searching?

Solution #1‍

Rapid-swipe feature for browsing 100+ gift ideas in under 2 minutes, with adaptive recommendations improving as users interact.

Plus a fallback experience for general gift browsing, enabling users to save favorites to their "My List" for future reference.‍

Quick Gift Picks

Solution #2

Explore page featuring curated lists of main gift categories to inspire users without a clear gift idea.

Recommendations from our in-house team to guide users toward thoughtful gift selections.

Curated Collections

Mapping out the experience

2/3

How might we inspire personalized gift-giving?

Solution #1‍
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Personalized lists creation with minimal input, building confidence through adaptive suggestions as they interact

Prioritizing user retention by minimizing upfront data collection, focusing on quick onboarding.

List Creation

First iteration out of six

Solution #2‍

Digitized the gift-tracking process, helping users organize and manage their gift lists effortlessly.

Introduced reminders to ensure users stay on track with purchasing gifts by important dates.

List Tracker + Reminders

Solution #3‍

Incorporation of a psychology-backed gift preference quiz for highly personalized recommendations.

In-depth results allowing users to explore and understand various Gift Languages.‍

Gift Language Quiz

Testing

Measures

We conducted a series of usability tests to ensure that our product not only met but exceeded industry standards. Here are the numbers:

Task Success Rate

of over 88%, from onboarding to completion of both traditional & non-traditional gift pathways.

System Usability Scale

an average score of 26 out of 30 points based on post-test questionaire.

Reflection

Next Steps

Working with external teams has taught me to be thorough with handoff and documentation, improving collaboration and aligning design with business goals for scalability.

I’m currently redesigning the onboarding experience, focusing on fast-tracking users while keeping it engaging.

Discovering issues with Apple’s scale-up feature has driven me to advocate for proactive accessibility measures, ensuring a more inclusive product.